And the winner of this week's No Shit Sherlock Award for pointless guff on packaging goes to whoever it was at Whitworth's who looked at a very small 'snack sized' packet of dried pineapple and thought "I know, I'll add the words: "Ideal for snacking" to the back."
Sadly this was probably the most innovative and creative thing this anonymous Dilbertian executive did all week.

£80,000 plus per annum (with stock options) well spent I'd say.


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