As promised a few days back, here is another of Lidl's wonderfully strange cereal pockets.

I have no idea what this animal is supposed to be, is it a mongoose? a meerkat? a skinny red panda? Whatever it is supposed to be I have no idea why it appears so ecstatically eager to see a jugful of brilliant white emulsion paint being poured into a bowl of PseudoShreddies - and why is it wearing tartan braces? I mean this is one seriously deranged ferret here. I mean look at those rings around his eyes; this thing hasn't slept in a week. It doesn't need breakfast, it needs to go to bed! That or it thinks the white stuff being poured into the bowl is even more of the Columbian marching powder it's been stuffing up its nose for the past five days.

Why the tartan braces? Maybe it's the fifth (or probably sixth - I forget) Bay City Roller! Stig , the drummer they sacked in Hamburg. A cokehead psychotic Scottish mongoose reduced to posing for knock-off cereal packet covers. Why? Why would any product designer (even a German one) think this thing would sell breakfast foods to kids?