When I'm not staring at Lidl's packaging on the breakfast table trying to wake up in the morning, I occasionally find myself staring at Morrison's products with the same sense of bemusement. This milk carton for instance has been occupying my brain for some time now. (Or those portions of it functioning before the first coffee of the morning kicks in.)

The gate puzzled me for a long time, I spent ages trying to work out how you could make it in reality without the need for two dimensional planks - and why isn't it symmetrical? the joints where the diagonal meet the uprights are different top and bottom.

Then, for a while, I fretted over the typography.Why does 'From' get a capital letter when 'long life whole milk' doesn't? and, for that matter, why does the 'Fat' in '4% Fat' get one? Maybe capital F's were cheap that week.

Finally the other day I cracked what it was that was really annoying me. It's so obvious. It's the cows. The one on the in the distance left is the same cow as the larger, nearer one. It's just been cloned, flipped and shrinked a bit.

It probably goes "Oom!".