Wednesday, February 23, 2011

Fark me!

My obsession with the peculiarities of Lidl's graphic design team continues:

Ever since the days of clockwork computers, every desktop publishing package / graphics tool worth its salt has had the facility to rotate things. If you want two pieces of identical lettering going in opposite directions on different sides of something - like a wrapper for a bar of chocolate for instance - you would have thought that it would be simplicity itself to type the in text, copy it, paste it, rotate the copy, then move the two bits of text to where you want them.

Lidl's graphikers seem to have to type it all out every time. Maybe they had been naughty and ate the chocolate after the photoshoot instead of returning it to the shelves for sale and this was a punishment.

Sadly this typo has been fixed recently - this flattened packet has been in my scanner for weeks waiting for me to get round to doing this.

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